This social media campaign launched in the months following Illinois' initial effort to quell the spread of the COVID-19 virus with a set of stay-at-home orders in 2020.
The project focused on informing members of the Edwardsville YMCA that the Y was gearing up to re-open and begin holding classes and programming.
The stated design goal was to create a set of simple, visually based images for the client, formatted for simple and quick viewing in the timeline once posted on of a variety of social media platforms.
This project style was later generalized as "blocks" for a series of similar projects, following its success as a method of social media engagement.
